Plans and limits: sends, capacity and pricing

EffortNo-codePlanFree

On BIP Lite you pay for what you send, not for the size of your list. Store 100,000 contacts and talk only to the ones who matter: your bill is based on sends. Start with 1,000 free sends per month and buy more volume when you need it.

#What you'll get

• Know what uses sends and what's free.
• Choose the right capacity for your volume, on the monthly or the annual plan.
• Track usage in real time and never have a campaign stall for lack of capacity.
• Know what changes between the free plan, paid BIP Lite and BIP Full.

#How it works

1. 1You have a monthly send capacity
2. 2Each campaign send uses capacity
3. 3Capacity goes back to full every month

#What a send is

A send is one email or one WhatsApp message to one person. Both channels count the same.

#How capacity is used

• One-time or Recurring campaign: before starting, BIP adds up the count of each selected segment and deducts that total from your capacity in one go. In a Recurring campaign, this repeats every time it runs.
• API Trigger: each contact deducts 1 send when the campaign is processed for them. With a delay set, this happens when the delay ends.

If the remaining capacity doesn't cover the total, the campaign doesn't go out. BIP doesn't send to some people and leave the rest out: it goes to everyone or to no one.

#When capacity comes back

Capacity is monthly. On the free plan, the 1,000 sends are good for one month from the start of the period and then start over. On the paid plan, capacity goes back to full every month, on the annual plan too. Whatever is left in one month doesn't roll over to the next.

#Step by step

#1. Check your plan and usage

1. On BIP Lite, the Usage card at the bottom of the sidebar shows Used (how much of the limit you've used), Remaining and the percentage used. The bar turns yellow from 75% and red from 90%.
2. Click the card or go to Settings → Billing.
3. Under Current Plan, see the plan name, how much you can send per month and the price (Free on the free plan).
4. Check Capacity Usage, Billing Period and Usage Period (the current month of capacity).

dash.bip.marketing/…/settings?tab=billing

Screenshot coming soon

#2. Work out the capacity you need

1. In Segments, open each segment you use in campaigns and note the live count.
2. For each campaign, multiply the count by the number of sends in the month. A weekly newsletter to 3,200 contacts comes to 4 × 3,200 = 12,800.
3. Add the API triggers you expect in the month, like welcome messages and reminders.
4. Choose a capacity a little above the total. If the sum comes to 13,500, buy 15,000.

There's a ready-made spreadsheet in Ready to copy.

dash.bip.marketing/…/segments/…

Screenshot coming soon

#3. Buy paid BIP Lite

1. Click Upgrade Now, at the bottom of the sidebar or in Settings → Billing, in the Get Started box. BIP opens the Customer Portal.
2. Under Email quantity, drag the slider to your monthly capacity, from 5,000 to 500,000, in steps of 1,000. The badge next to it shows the price per 1,000. The capacity covers both email and WhatsApp.
3. Choose Monthly (Billed monthly) or Yearly (Billed anually, with 4.5% off) and click Select Monthly or Select Yearly.
4. In Proceed to Checkout, check Email quantity, Billing Period, Annual Discount (on the annual plan) and Total.
5. Click Continue to Checkout and finish on the secure payment page. At the end, you're taken back to the Billing tab.

With the paid plan, the namespace unlocks WhatsApp campaigns and your own sending domain.

dash.bip.marketing/…/customer-portal

Screenshot coming soon

#4. Manage your subscription

1. In Settings → Billing, in the Manage Billing box, click Open Customer Portal. It opens in a new tab so you can update your payment method, see invoices and manage your subscription.
2. In Billing History, see the Invoice Payment entries (with View Invoice) and the Capacity Usage entries (how much each use took from the limit).
3. If the subscription is canceled, the Subscription Canceled box shows the cancellation date and the date it ends. After that, the namespace goes back to the free plan, with 1,000 sends per month. You can subscribe again whenever you want.

dash.bip.marketing/…/settings?tab=billing

Screenshot coming soon

#Reference

#Plans

• Each namespace has its own plan, its own capacity and its own billing.
• On the paid plan, your capacity is what you chose. The 1,000 free sends aren't added to it.
• On BIP Full, the Usage card and the Billing tab don't appear: terms are agreed with the BIP team, who handles the activation.

#BIP Lite pricing

The whole volume is billed at the price of the tier it falls in. With 20,000 sends per month, all 20,000 are billed at the 10,001 to 50,000 tier price: 20 × $2.15 = $43.00 per month. Prices are in US dollars (USD).

On the annual plan, you pay for all 12 months at once, with 4.5% off 12 months of the monthly plan. Capacity is still monthly.

#Examples

#Where to find each thing

#Ready to copy

#Capacity spreadsheet

Copy, paste into a spreadsheet and replace the numbers with yours. The last column is contacts × sends in the month; its sum is the capacity you need.

campaign,type,contacts,sends_per_month,total
Weekly newsletter,Recurring,3200,4,12800
Today's birthdays,Recurring,10,30,300
Welcome,API Trigger,400,1,400
End-of-month sale,One-time,3200,1,3200

In this Padaria Aurora example, the total is 16,700. A capacity of 18,000 covers the month with room to spare and falls in the 10,001 to 50,000 tier: 18 × $2.15 = $38.70 per month.

#Frequently asked questions

#What happens if capacity runs out mid-month?

Campaigns that need more sends than you have left don't go out until capacity comes back, next month. If you need it sooner, adjust your subscription in Settings → Billing → Open Customer Portal.

#Does a WhatsApp message count the same as an email?

Yes. In BIP capacity, each WhatsApp message to one person is one send, just like an email. WhatsApp campaigns are available on the paid plan.

#Does storing lots of contacts cost more?

Not on BIP Lite. Importing, storing and segmenting contacts doesn't use sends. You pay for the send capacity you choose.

#Can I test without using sends?

Yes. Test Campaign doesn't use sends, and the free plan has 1,000 sends per month, renewed every month, with no card required.

#See also

• Getting started with BIP
• Campaigns: one-time, recurring and API-triggered
• Segments: the 10 criteria to filter contacts
• Connect WhatsApp Business to BIP
• Your own sending domain
• Account and team: namespaces, invitations and roles