# Plans and limits: sends, capacity and pricing

> BIP Lite charges per send, not per stored contact. You get 1,000 free sends per month; on the paid plan you choose from 5,000 to 500,000 sends per month and pay for the whole volume at its tier price, with 4.5% off on the annual plan. A campaign without enough capacity doesn't go out. Flows and Forms are on BIP Full.

Fonte: https://wiki.bip.marketing/en-us/plans-and-limits · Atualizado: 2026-10-08

<UseCaseMeta effort="nocode" plan="free" />

On BIP Lite you pay for what you send, not for the size of your list. Store 100,000 contacts and talk only to the ones who matter: your bill is based on sends. Start with 1,000 free sends per month and buy more volume when you need it.

<Checklist items="A BIP account (the free plan works)|The counts of the segments you use in campaigns|A payment method, if you're buying the paid plan" />

## What you'll get

- Know what uses sends and what's free.
- Choose the right capacity for your volume, on the monthly or the annual plan.
- Track usage in real time and never have a campaign stall for lack of capacity.
- Know what changes between the free plan, paid BIP Lite and BIP Full.

## How it works

<Steps items="You have a monthly send capacity|Each campaign send uses capacity|Capacity goes back to full every month" />

### What a send is

A send is one email or one WhatsApp message to one person. Both channels count the same.

| Action | Counts as a send? |
| --- | --- |
| Each contact in a **One-time** or **Recurring** campaign, by email or WhatsApp | Yes, 1 per contact |
| Each contact processed by an **API Trigger** campaign | Yes, 1 per contact |
| Each contact in a webhooks-only campaign, with no email | Yes, 1 per contact |
| Webhooks sent along with the campaign email | No: only the contact's send counts |
| **Test Campaign** | No |
| Delayed **API Trigger** canceled before its time | No |
| Contact held back by the **Lead Re-entry Window** in an **API Trigger** | No |
| Importing, storing and segmenting contacts | No |
| Using the API to create and update contacts or record events | No |

### How capacity is used

- **One-time or Recurring campaign**: before starting, BIP adds up the count of each selected segment and deducts that total from your capacity in one go. In a **Recurring** campaign, this repeats every time it runs.
- **API Trigger**: each contact deducts 1 send when the campaign is processed for them. With a delay set, this happens when the delay ends.

If the remaining capacity doesn't cover the total, the campaign doesn't go out. BIP doesn't send to some people and leave the rest out: it goes to everyone or to no one.

<Callout type="tip">
To make the reservation match your audience, use a single segment in a campaign, with all the rules, instead of several overlapping segments. The segment count at send time is what the campaign deducts.
</Callout>

### When capacity comes back

Capacity is monthly. On the free plan, the 1,000 sends are good for one month from the start of the period and then start over. On the paid plan, capacity goes back to full every month, on the annual plan too. Whatever is left in one month doesn't roll over to the next.

## Step by step

### 1. Check your plan and usage

1. On BIP Lite, the **Usage** card at the bottom of the sidebar shows **Used** (how much of the limit you've used), **Remaining** and the percentage used. The bar turns yellow from 75% and red from 90%.
2. Click the card or go to **Settings** → **Billing**.
3. Under **Current Plan**, see the plan name, how much you can send per month and the price (**Free** on the free plan).
4. Check **Capacity Usage**, **Billing Period** and **Usage Period** (the current month of capacity).

<Shot src="/img/planos-e-limites/1-en-us.png" alt="Billing tab with Current Plan, Capacity Usage and Usage Period" url="dash.bip.marketing/…/settings?tab=billing" />

### 2. Work out the capacity you need

1. In **Segments**, open each segment you use in campaigns and note the live count.
2. For each campaign, multiply the count by the number of sends in the month. A weekly newsletter to 3,200 contacts comes to 4 × 3,200 = 12,800.
3. Add the API triggers you expect in the month, like welcome messages and reminders.
4. Choose a capacity a little above the total. If the sum comes to 13,500, buy 15,000.

There's a ready-made spreadsheet in [Ready to copy](#ready-to-copy).

<Shot src="/img/planos-e-limites/2-en-us.png" alt="Segment with the live contact count" url="dash.bip.marketing/…/segments/…" />

### 3. Buy paid BIP Lite

1. Click **Upgrade Now**, at the bottom of the sidebar or in **Settings** → **Billing**, in the **Get Started** box. BIP opens the **Customer Portal**.
2. Under **Email quantity**, drag the slider to your monthly capacity, from 5,000 to 500,000, in steps of 1,000. The badge next to it shows the price **per 1,000**. The capacity covers both email and WhatsApp.
3. Choose **Monthly** (**Billed monthly**) or **Yearly** (**Billed anually**, with 4.5% off) and click **Select Monthly** or **Select Yearly**.
4. In **Proceed to Checkout**, check **Email quantity**, **Billing Period**, **Annual Discount** (on the annual plan) and **Total**.
5. Click **Continue to Checkout** and finish on the secure payment page. At the end, you're taken back to the **Billing** tab.

With the paid plan, the namespace unlocks WhatsApp campaigns and your own sending domain.

<Shot src="/img/planos-e-limites/3-en-us.png" alt="Customer Portal with the quantity slider and the Monthly and Yearly plans" url="dash.bip.marketing/…/customer-portal" />

### 4. Manage your subscription

1. In **Settings** → **Billing**, in the **Manage Billing** box, click **Open Customer Portal**. It opens in a new tab so you can update your payment method, see invoices and manage your subscription.
2. In **Billing History**, see the **Invoice Payment** entries (with **View Invoice**) and the **Capacity Usage** entries (how much each use took from the limit).
3. If the subscription is canceled, the **Subscription Canceled** box shows the cancellation date and the date it ends. After that, the namespace goes back to the free plan, with 1,000 sends per month. You can subscribe again whenever you want.

<Shot src="/img/planos-e-limites/4-en-us.png" alt="Billing tab with Manage Billing and Billing History" url="dash.bip.marketing/…/settings?tab=billing" />

## Reference

### Plans

| Feature | Free | Paid BIP Lite | BIP Full |
| --- | --- | --- | --- |
| Sends per month | 1,000 | From 5,000 to 500,000, you choose | Available on BIP Full — talk to us |
| Price | Free, no card | By tier (table below) | Available on BIP Full — talk to us |
| Email campaigns | Yes | Yes | Yes |
| WhatsApp campaigns | No | Yes | Yes |
| Own sending domain | No | Yes | Yes |
| Segments, API, webhooks and team | Yes | Yes | Yes |
| Flows and Forms | No | No | Yes |

- Each namespace has its own plan, its own capacity and its own billing.
- On the paid plan, your capacity is what you chose. The 1,000 free sends aren't added to it.
- On BIP Full, the **Usage** card and the **Billing** tab don't appear: terms are agreed with the BIP team, who handles the activation.

### BIP Lite pricing

The whole volume is billed at the price of the tier it falls in. With 20,000 sends per month, all 20,000 are billed at the 10,001 to 50,000 tier price: 20 × $2.15 = $43.00 per month. Prices are in US dollars (USD).

| Sends per month | Monthly: price per 1,000 | Annual: price per 1,000, per month |
| --- | --- | --- |
| 5,000 (minimum) | $1.95 | $1.86 |
| 5,001 to 10,000 | $2.20 | $2.10 |
| 10,001 to 50,000 | $2.15 | $2.05 |
| 50,001 to 100,000 | $2.10 | $2.01 |
| 100,001 to 500,000 | $2.05 | $1.96 |

On the annual plan, you pay for all 12 months at once, with 4.5% off 12 months of the monthly plan. Capacity is still monthly.

### Examples

| Sends per month | Monthly | Annual (yearly total) | Annual (monthly equivalent) |
| --- | --- | --- | --- |
| 5,000 | $9.75 | $111.73 | $9.31 |
| 10,000 | $22.00 | $252.12 | $21.01 |
| 20,000 | $43.00 | $492.78 | $41.07 |
| 50,000 | $107.50 | $1,231.95 | $102.66 |
| 100,000 | $210.00 | $2,406.60 | $200.55 |
| 200,000 | $410.00 | $4,698.60 | $391.55 |
| 500,000 | $1,025.00 | $11,746.50 | $978.87 |

### Where to find each thing

| Where | What it shows |
| --- | --- |
| **Usage** card (sidebar, BIP Lite) | **Used**, **Remaining** and the percentage used in the month |
| **Settings** → **Billing** | **Current Plan**, **Capacity Usage**, **Billing Period**, **Usage Period** |
| **Get Started** or **Manage Billing** box | **Upgrade Now** (before subscribing) or **Open Customer Portal** (payment, invoices and subscription) |
| **Billing History** | **Invoice Payment** and **Capacity Usage**, with **View Invoice** |
| **Customer Portal** | **Email quantity**, **Monthly**, **Yearly**, **Annual Discount** and **Total** |

## Ready to copy

### Capacity spreadsheet

Copy, paste into a spreadsheet and replace the numbers with yours. The last column is contacts × sends in the month; its sum is the capacity you need.

<Copy label="capacity.csv" code>
campaign,type,contacts,sends_per_month,total
Weekly newsletter,Recurring,3200,4,12800
Today's birthdays,Recurring,10,30,300
Welcome,API Trigger,400,1,400
End-of-month sale,One-time,3200,1,3200
</Copy>

In this Padaria Aurora example, the total is 16,700. A capacity of 18,000 covers the month with room to spare and falls in the 10,001 to 50,000 tier: 18 × $2.15 = $38.70 per month.

## Frequently asked questions

### What happens if capacity runs out mid-month?

Campaigns that need more sends than you have left don't go out until capacity comes back, next month. If you need it sooner, adjust your subscription in **Settings** → **Billing** → **Open Customer Portal**.

### Does a WhatsApp message count the same as an email?

Yes. In BIP capacity, each WhatsApp message to one person is one send, just like an email. WhatsApp campaigns are available on the paid plan.

### Does storing lots of contacts cost more?

Not on BIP Lite. Importing, storing and segmenting contacts doesn't use sends. You pay for the send capacity you choose.

### Can I test without using sends?

Yes. **Test Campaign** doesn't use sends, and the free plan has 1,000 sends per month, renewed every month, with no card required.

## See also

- [Getting started with BIP](/en-us/getting-started)
- [Campaigns: one-time, recurring and API-triggered](/en-us/campaigns)
- [Segments: the 10 criteria to filter contacts](/en-us/segments)
- [Connect WhatsApp Business to BIP](/en-us/connect-whatsapp)
- [Your own sending domain](/en-us/sending-domain)
- [Account and team: namespaces, invitations and roles](/en-us/account-and-team)