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Your own sending domain

Send BIP emails from your brand's address, like contact@padariaaurora.com.br. Add the domain, create the DNS records and verify.

Quick answer

In Settings → Email Domains, add your brand's domain and create the records BIP shows in your DNS: three DKIM CNAMEs, an MX and an SPF TXT on the MAIL FROM subdomain, and DMARC. Once the status is Verified, choose the sender in Settings → General or in each campaign. Available on paid plans.

EffortNo-codeChannelEmailPlanLite (paid)

Your customers open email from senders they recognize. With your own domain, BIP campaigns go out from your brand's address, like contact@padariaaurora.com.br, and your domain builds a reputation all its own.

What you need

  • A paid BIP plan (paid Lite or Full)
  • Admin access to the BIP account
  • Access to the domain's DNS panel, or the contact of whoever manages it
  • 15 minutes to create the records, plus DNS propagation time

What you'll get

  • Emails sent under your brand's address instead of BIP's.
  • Your domain authenticated with DKIM and SPF, with a reputation isolated from other accounts.
  • A default sender for the account and the option to change the sender in each campaign.
  • Verification tracked by BIP, with an email when it's done.

How it works

  1. 1Add the domain in Settings → Email Domains
  2. 2Create the records BIP shows in your DNS
  3. 3Once the status is Verified, choose the sender

BIP verifies the domain in two stages, in this order:

  1. DKIM: the three CNAME records. When they pass, the timeline marks DNS verified and the status changes to DKIM Verified, MAIL FROM Pending.
  2. MAIL FROM: the MX record and the SPF TXT on the MAIL FROM subdomain. When they pass, the status changes to Verified.

BIP checks the records on its own every 10 minutes, for up to 72 hours. Once the domain is Verified, the account's default sender becomes no-reply@ on your domain. Only a Verified domain can be used as a sender.

Step by step

1. Open Email Domains

  1. In Settings, click the Email Domains tab.
  2. With no domain added, the screen shows No email domains configured.
  3. On the free plan, the tab shows the Premium Feature notice and the Add Domain button is disabled. To unlock it, click Upgrade Now and choose a paid plan.

The Add Domain button is only active for account admins.

dash.bip.marketing/…/settings?tab=email-domains
Email Domains tab in Settings, with no domain added

Screenshot coming soon

Email Domains tab in Settings, with no domain added

2. Add the domain

  1. Click Add Domain. The Add Email Domain window opens.
  2. In Domain, type just the domain, without www: padariaaurora.com.br. If you paste an address with https:// or a path, BIP cleans it up for you.
  3. In MAIL FROM Subdomain, leave it blank to use the default, bipmkt. This is the subdomain that receives bounce notices. Change it only if you want a different name, like bounce.
  4. Click Add Domain. The Domain added successfully message confirms it, and the domain appears with the Pending Verification status.

Right away, BIP emails the DNS records to every user on the account. If someone else manages the domain, just forward it.

dash.bip.marketing/…/settings?tab=email-domains
Add Email Domain window with the Domain and MAIL FROM Subdomain fields

Screenshot coming soon

Add Email Domain window with the Domain and MAIL FROM Subdomain fields

3. Create the DNS records

  1. On the domain card, open DNS Records. While verification is pending, the panel is already open.
  2. For each record, copy the Name and the Value with the copy button and create the record in your domain's DNS panel.
  3. Create every record in the table:
In the BIP panelTypeNameWhat it's for
Three CNAME blocksCNAME<code>._domainkey.padariaaurora.com.brDKIM: signs each email and proves it was sent with the domain's authorization
MAIL FROM — MX Record (Recommended)MX, Priority 10bipmkt.padariaaurora.com.brReceives bounce notices
MAIL FROM — SPF Record (Recommended)TXTbipmkt.padariaaurora.com.brSPF: authorizes sending through the MAIL FROM subdomain
DMARC (Recommended)TXT_dmarc.padariaaurora.com.brTells mailbox providers what to do with emails that fail authentication

The three CNAMEs, the MX and the SPF are part of verification. DMARC isn't, but it rounds out your domain's protection against anyone trying to impersonate your brand.

dash.bip.marketing/…/settings?tab=email-domains
DNS Records panel with the CNAME, MX, SPF and DMARC records

Screenshot coming soon

DNS Records panel with the CNAME, MX, SPF and DMARC records

4. Track verification

  1. The domain's timeline shows three stages: Domain added, DNS verified and Domain verified.
  2. BIP checks every 10 minutes. To check right now, click the verify button (circular arrows icon) next to the domain. If the records haven't propagated yet, you'll see Verification still pending. DNS propagation can take up to 72 hours.
  3. Next to the status, Checked N time(s), last … shows how many checks BIP has run.
  4. When the status changes to Verified, BIP emails every user on the account and switches the default sender to no-reply@padariaaurora.com.br.

If the status is Failed, the reason appears right below the domain. Fix the records in your DNS and click the verify button: BIP starts checking again.

dash.bip.marketing/…/settings?tab=email-domains
Domain with the Verified status and the complete timeline

Screenshot coming soon

Domain with the Verified status and the complete timeline

5. Choose the default sender

  1. In Settings, General tab, go to Email From (Address).
  2. Type the start of the address, like contact, and check the domain on the right: @padariaaurora.com.br.
  3. In Email From (Name), write the name that shows in the inbox, like Padaria Aurora.
  4. Click Save.

This is the sender for every campaign that doesn't set another one. Contacts' replies go to the sending address, so use a mailbox someone reads.

dash.bip.marketing/…/settings
Settings, General tab, with Email From (Name) and Email From (Address) on your own domain

Screenshot coming soon

Settings, General tab, with Email From (Name) and Email From (Address) on your own domain

6. Use the domain in campaigns

  1. In Campaigns, open an email campaign and go to From Email.
  2. Leave it on Account Default to use the default sender. To change it for this campaign only, pick @padariaaurora.com.br and type a different start, like deals.
  3. In From Name, change the name for this campaign only, if you want. Left blank, the account's default name is used.
  4. Save the campaign.

BIP Full only

In flows, the send email node has the same fields, From Name and From Email, so you can change the sender for that node only.

dash.bip.marketing/…/campaigns/…
The campaign's From Email section with From Name and your own domain

Screenshot coming soon

The campaign's From Email section with From Name and your own domain

Reference

Email Domains

ItemWhat it does
Add DomainOpens Add Email Domain. Active for admins, on a paid plan, while the account has no domain
DomainThe sending domain, like padariaaurora.com.br
MAIL FROM SubdomainOptional. Receives bounce notices. Default: bipmkt
DNS RecordsName and value of each record, with a copy button
Verify buttonChecks the records right away. Shows while the domain isn't Verified
Trash canDeletes the domain, after confirmation
Checked N time(s), last …How many checks BIP has run

Status

StatusWhat it means
Pending VerificationBIP is waiting for the three DKIM CNAMEs
DKIM Verified, MAIL FROM PendingDKIM approved; the MX and SPF on the MAIL FROM subdomain are still missing
VerifiedDomain ready to send
FailedA stage failed or verification went past 72 hours. The reason appears below the domain

Timeline

StageWhen it's checked off
Domain addedWhen you add the domain
DNS verifiedWhen the DKIM CNAMEs pass
Domain verifiedWhen the MAIL FROM MX and SPF pass

Sender

WhereFieldDetails
Settings → GeneralEmail From (Name)Default sender name
Settings → GeneralEmail From (Address)Default address. Without a verified domain, it's no-reply@bip.marketing. With a verified domain, you choose the start of the address on your domain
Campaign, From Email sectionFrom NameChanges the name for this campaign only
Campaign, From Email sectionFrom EmailAccount Default or another address on your verified domain

Limits

  • One sending domain per account. Once a domain is added, Add Domain is disabled.
  • A domain can only be in one BIP account.
  • Only admins add, verify or delete the domain.
  • On the free plan, there's no custom domain: sends go out from no-reply@bip.marketing.

Ready to copy

Record list

Use it as a checklist when creating the records. Values marked "copy from the panel" are unique to your account and are in DNS Records.

DNS records for padariaaurora.com.br
Type   Name                                         Value
CNAME  <code 1>._domainkey.padariaaurora.com.br     copy from the panel
CNAME  <code 2>._domainkey.padariaaurora.com.br     copy from the panel
CNAME  <code 3>._domainkey.padariaaurora.com.br     copy from the panel
MX     bipmkt.padariaaurora.com.br                  priority 10, copy the value from the panel
TXT    bipmkt.padariaaurora.com.br                  copy from the panel (starts with v=spf1)
TXT    _dmarc.padariaaurora.com.br                  v=DMARC1; p=quarantine;

DMARC

DMARC: TXT on _dmarc.padariaaurora.com.br
v=DMARC1; p=quarantine;

Message for whoever manages your DNS

Message for whoever manages your DNS
Hi! We're going to send Padaria Aurora's emails through BIP, using our domain padariaaurora.com.br. Could you please create these DNS records:

  1. Three DKIM CNAME records.
  2. An MX record on bipmkt.padariaaurora.com.br, with priority 10.
  3. A TXT (SPF) record on bipmkt.padariaaurora.com.br.
  4. A TXT (DMARC) record on _dmarc.padariaaurora.com.br, with the value v=DMARC1; p=quarantine; (if a DMARC record already exists, keep the current one).

The exact names and values are below:

[paste here what you copied from Settings → Email Domains → DNS Records]

These records don't affect the email we already receive: the MX and SPF go on the bipmkt subdomain. Thanks!

Suggested senders

UseNameAddress
Account defaultPadaria Auroracontact@padariaaurora.com.br
DealsPadaria Aurora · Dealsdeals@padariaaurora.com.br
Personal touchMarina from Padaria Auroramarina@padariaaurora.com.br

How to measure

  • In Email Domains, the Verified status and all three timeline stages checked off show the domain is ready.
  • In Campaigns, open a saved email campaign, click Test Campaign, enter the email of a contact who's already in Leads (yourself, for example) and click Send Test. In your inbox, check the sender: contact@padariaaurora.com.br. Reply to the test to see the reply arrive at the sending address.
  • During the first sends with your domain, keep an eye on Delivered, Opens and Errors in Campaign Stats.

Frequently asked questions

Can the free plan use a custom domain?

No. On the free plan, emails go out from no-reply@bip.marketing, with the name you set in Email From (Name). Your own domain is available on any paid plan.

Do I need to change the email I already use on my domain?

No. The MX and SPF that BIP asks for go on the MAIL FROM subdomain (bipmkt by default), and the DKIM records have names of their own. Your main domain's records stay as they are.

How long does verification take?

It depends on DNS propagation, which can take up to 72 hours. BIP checks on its own every 10 minutes and emails you when it's done. To check right away, use the verify button next to the domain.

Can I use more than one domain?

Each account has one sending domain, and each domain belongs to a single account. For brands with different domains, create an account (namespace) for each brand and switch between them with the selector at the top of the menu.

See also