Connect Easy Auth to BIP and receive your Wi-Fi visitors

EffortNo-codePlanFree

Every person who joins your Wi-Fi can become a contact ready for your campaigns. With Easy Auth connected to BIP, the visitor identifies themselves on the EasySpot and shows up in Leads right away, with no spreadsheets and no copy and paste.

#What you'll get

• A BIP account linked to your license, created in one click, on BIP Lite with 1,000 free sends a month.
• Every Wi-Fi visitor in Leads, with name, email and phone. The phone arrives with the country code, ready for WhatsApp.
• The EasySpot fields you choose (birthdate, gender, city, text and numbers) as custom fields, ready for segmenting.
• No duplicates: people who come back to your Wi-Fi are updated on the same contact.
• Two dates that tell each visitor's story: Creation Date is the first visit and Last Updated, the most recent one.

#How it works

1. 1Click bip.marketing in the Easy Auth Dashboard
2. 2Check the account and choose the EasySpot fields
3. 3Every visitor who connects becomes a contact in BIP

When you authorize, BIP creates the account, the fields and an API key, and registers a webhook in Easy Auth that points to BIP. From then on, with every connection, Easy Auth sends the visitor to https://api.bip.marketing/api/leads.

BIP recognizes the visitor by phone or email:

• on the first connection, it creates the contact, and the Creation Date marks that visit;
• on later connections, it updates the same contact: it adds new phones and emails, updates the name and the fields with what came from the EasySpot, and Last Updated now marks the latest visit.

#Step by step

#1. Click bip.marketing in the Easy Auth Dashboard

1. Sign in to the Easy Auth Dashboard at app.easyauth.net.
2. At the bottom of the side menu, click bip.marketing (Take your leads to the next level).
3. Easy Auth generates secure access and opens BIP at dash.bip.marketing/easyauth-authorize, already linked to your license.

app.easyauth.net

Screenshot coming soon

#2. Sign in to BIP

If you're already signed in to BIP, the authorization screen opens right away. If not:

1. BIP opens the sign-in screen. Enter your email and password and click Signin, or use Sign in with OTP instead to get a code by email.
2. Don't have a user yet? Click Sign up, fill in Full Name, Email, Location, Password and Confirm Password, and click Sign Up.
3. After you sign in or sign up, BIP takes you back to the authorization screen on its own.

dash.bip.marketing/signin

Screenshot coming soon

#3. Check the name, language and time zone

The authorization screen shows the Easy Auth logo and tells you that BIP will create the account, sync the fields and set up the webhook for you.

1. Account Name: comes filled in with the license name. Change it if you like, for example to Padaria Aurora. It's the name shown in the account selector and as the sender of your emails.
2. Language: the screen opens set to English. Keep English so the account starts with groups and topics in English.
3. Timezone: BIP suggests your computer's time zone. For Brasília time, it's America/Sao_Paulo (-03:00). It defines what "today" means in segment date criteria.

dash.bip.marketing/easyauth-authorize

Screenshot coming soon

#4. Choose the fields that go to BIP

In the list of fields to create in the account, BIP shows the fields from your EasySpot:

1. The standard fields (Name, Phone and Email) are always checked. They fill in the contact's core data.
2. The other fields become custom fields. Next to each one, BIP shows the type it will create (see the table in Reference).
3. Uncheck anything you don't want in BIP. If you like, rename the field: that name is what shows up in Settings → General → Fields and in segment criteria.

dash.bip.marketing/easyauth-authorize

Screenshot coming soon

#5. Authorize and create the account

1. Click Authorize & Create Account.
2. BIP shows Account created successfully! and opens the new account. You're signed in as an admin.
3. The account identifier (the namespace) is easyauth- followed by your license label. It shows up in the URL and in Settings → General.

Changed your mind? Decline cancels without creating anything and takes you back to the sign-in screen.

dash.bip.marketing/easyauth-…

Screenshot coming soon

#6. Check what BIP created

1. In Settings → General, go to Fields: the fields you checked are there, with the types from the reference table.
2. In Settings → API Keys, you'll find the EasyAuth API Key, active, with the Leads Write scope.
3. In Settings → Groups and Topics, the account already comes with ready-to-use groups and topics.

dash.bip.marketing/easyauth-…/settings

Screenshot coming soon

#7. Watch the visitors come in

1. Connect a phone to the Wi-Fi and go through the EasySpot, or wait for the next visitor.
2. In Leads, sort by Updated (Newest). Whoever just connected appears at the top, for example Marina Alves.
3. The Creation Date column shows the first visit; Updated Date, the most recent one.
4. Click the contact to see the phone, email and, under Fields, the EasySpot data.

dash.bip.marketing/easyauth-…/leads

Screenshot coming soon

#Reference

#What BIP creates

#Easy Auth field → type in BIP

The birthdate becomes a Date field: use the Birthdate mode to reach people on their birthday. The city becomes a Location field, always stored as a city: use In radius to reach visitors from nearby cities.

#Ready to copy

In Segments, click New Segment and add the criteria below. For relative dates, click the value, turn on Relative in Date Mode, fill in Relative Time in Days (a negative number means the past) and leave Start of Day on.

#Today's visitors

Everyone who connected today, new or returning.

#Came back today

First visit before today and a new connection today. Use the All (AND) group.

#Missing for 30 days

People who haven't connected in more than 30 days.

#How to measure

• In Leads, sort by Updated (Newest): visitors appear at the top as they connect.
• Create the Today's visitors segment. The live count shows how many people connected today; compare day by day.
• In Easy Auth, under Webhooks, click View Logs: every request to https://api.bip.marketing/api/leads appears with Status, Topic, URL and Hour. In View Request, the Response Body contains the contact's id in BIP.

#Frequently asked questions

#Do visitors who already used the Wi-Fi come along?

No. The integration brings in visitors from their next connection on. To bring in your existing base, export it from Easy Auth (Statistics → Users tab → Download → Csv or Excel) and import it into BIP. Anyone already in BIP with the same phone or email is updated, with no duplicates. For those contacts, the Creation Date is the import date. See Import contacts.

#Does the integration already send a welcome to people who connect?

No. The automatic webhook brings in the contact and the fields; it doesn't send tags, KPIs or metadata, and it doesn't trigger campaigns. To send a message at connection time, create an API Trigger campaign in BIP and, in Easy Auth, your own webhook that calls POST https://api.bip.marketing/api/campaigns/trigger. Use a new API key with Campaigns Trigger and Leads Write: the EasyAuth API Key only has Leads Write. See API.

#Does receiving visitors use up sends?

No. Receiving, storing and segmenting contacts doesn't count. Only the email or WhatsApp message that goes out to a person counts. The account starts on BIP Lite with 1,000 free sends a month; WhatsApp and your own sending domain come with the paid plan. See Plans and limits.

#I clicked bip.marketing again. Does BIP create another account?

No. Each Easy Auth license has one BIP account. If it already exists, BIP shows Namespace already exists and takes you back to the panel.

#See also

• Bip.Marketing on the Easy Auth Wiki
• Segments: the 10 criteria to filter contacts
• Campaigns: one-time, recurring and API-triggered
• BIP API: keys, contacts, events and triggers
• Import contacts from a spreadsheet
• BIP glossary: the dashboard terms